Dal 10 al 13 febbraio, Yomo sarà presente con un proprio corner Yomo 100% Naturale dedicato al giorno di San Valentino, allestito nel piazzale interno della Stazione Centrale di Milano
Dal 10 al 13 febbraio, Yomo sarà presente con un proprio corner Yomo 100% Naturale dedicato al giorno di San Valentino, allestito nel piazzale interno della Stazione Centrale di Milano. ‘Rosse’ hostess Yomo 100% Naturale inviteranno i passanti all’assaggio regalando un vasetto o una bottiglietta di yogurt, a scelta Yomo 100% Naturale Intero, Yomo 100% Naturale Magro 0,1% Grassi, Goloso o Rinforzo, insieme a una calamita Yomo 100% Naturale ispirata a San Valentino, rossa e a forma di cuore come l’amore. Presso lo stand saranno, inoltre, distribuiti buoni sconto per l’acquisto di yogurt Yomo 100% Naturale Intero, Goloso o Rinforzo presso i punti vendita.
I ‘viaggiatori innamorati’ avranno, inoltre, la possibilità di lasciare il proprio messaggio d’amore appuntando un foglietto love inspired su un grande cuore rosso appeso all’interno del corner Yomo 100% Naturale. L’iniziativa sarà supportata da video di 15” che passeranno sui 150 schermi della stazione per coinvolgere viaggiatori e passanti, con messaggi d’amore, presso lo Spazio Yomo. Gli stessi messaggi saranno oggetto di una pianificazione radiofonica, on air dal 7 al 13 febbraio su R101, Radio Reporter e Disco Radio.
(FONTE: http://www.pubblicitaitalia.it/)
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