Una campagna multisoggetto. Nel senso che è indirizzata sia agli automobilisti che ai pedoni.
I primi conteranno i giorni di prigione che rischiano, i secondi i morti che l’attraversamento incauto può provocare.
E’ stata sviluppata dall’agenzia ucraina Kaffeine
(fonte: http://www.spotanatomy.it/)
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